Back in 2023, the AI boom was in full swing. Every day, dozens of new AI tools were being launched. But for most people, discovery was broken. Creators couldn’t get their products noticed. Professionals didn’t know which tools were trustworthy. News around AI was scattered across countless blogs, LinkedIn posts, and newsletters.
At Triveous, we saw this as both a challenge and an opportunity. That’s how TheOutpost.ai was born: an attempt to create a trusted hub for AI knowledge.
As Head of Design, I led this project end-to-end. From talking to users and running workshops, to designing interfaces, shaping AI prompt workflows, and building design systems — I was deeply involved in every stage of turning this messy landscape into a usable, trusted product.
Our first release was a catalog of AI tools. It was useful, but limited.
It became clear that people didn’t just want a directory. They wanted a reason to return daily, and they wanted to understand what mattered in AI, not just what existed.
Through 15 interviews, workshops, and early analytics, I started to see four distinct groups of users.
Indie makers and startups who were launching AI tools every week.